The funding will be used to maximise the commerce opportunity in the UK, driven by an enhanced and more efficient TV ad schedule. Our message to children, and our vision remain the same; “Take the fun wherever YUU go” – with a foldown desk, loads of pockets (and even a secret compartment! Outside there are two pockets, one moulded and shaped to hold a flask/bottle perfectly (no in-bag drink spillage, see?

Our vision is clear – to empower, inspire and entertain kids while reassuring and making life easier for parents.

It comes with a special activity pack that includes a magnetic snakes and ladders game, an A4 sketch pad, 8 coloured pencils, a desk card and a keyring. It's NOT of the bags you can colour in with felt tips but it MAY have a a bit where you can draw on the side with a magnet type scribble bag!

Even as we head towards our seventh year of trading we still enjoy that warm glow when we spot a child proudly wearing a YUUbag. You start with four choices– same bag, different colourways (actually my ONLY criticism of the Yuu bag – there are three very masculine designs, and one so pink it makes my hair hurt. Needless to say I had a very happy little man when it arrived early, definatly worth it he loves it. Like so many of the best ideas and products, the YUUbag was inspired by our own parental experiences.Kellie travelled frequently with her young daughters and, in a bid to keep them entertained on flights, dining out or car journeys she started to dream of a backpack that would double as a play area, packed with storage to keep all her children’s kit and caboodle organised.

Join Crowdfund Insider for a freewebinar featuring two Regulation A(Reg A+) experts: Sally Outlaw ofWorthy and Etan Butler of Dalmore . The bag was sent directly to me, so I got to have a good look at it before I had to hand it over, and honestly, I was a little bit jealous of her getting to keep it! these are the qualities that have established yuu as one of the leading sleepwear brands across Australia for nearly two decades. It's hard to narrow down to one as the business develops and grows, we focus on a new goal each step of the way.Even the dragons on dragon’s den thought so, and they were backed by Peter Jones and Deborah Meaden after pitching YUU to them back in 2012. To have all five investors give offers, plus give huge credit to us as individuals and as business owners, was extraordinary recognition.